Derek Johnson is prolific, talking about SMS, RCS and the messaging space on the Tatango Youtube Channel and LinkedIn. He chats with me today about changes to how the carriers plan to manage shared short codes and long codes.
Derek provides valuable information, echoing what the carriers are saying about shared short codes and providing insight on where he thinks the space is heading.
The framework that I like to use when an organization is thinking about their messaging strategy is "More People + More Action". When an organization ads messaging as a channel, it brings More People and drives More Action.
In this episode we talk through the "More People" benefit and how that works through messaging.