We're starting something new with The Chat Bubble. This is the first episode in a series that will explain terms, share best practices, strategies and benchmarks for messaging and how organizations' approach to the channel. We're keeping these episodes short and of course we'll still be interviewing people in the space regularly.
This episode talks about messaging as a channel, and why it's worth understanding.
I look at messaging as one of only 5 communication channels in existence (Face to face, mail, phone, email and messaging). It's a natural progression along the timeline of personal and business communication and messaging will be the primary communication channel on new devices (VR, AR, autos).
Hope you enjoy.