The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers.
A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing.
The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.
We are back working through the Playbook. This week we talk about measuring results from conversations, the best ways to compare conversations to landing pages, and the long term benefits of conversations and the data that they generate.