Info

The Chat Bubble

The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers. A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing. The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.
RSS Feed Subscribe in Apple Podcasts
The Chat Bubble
2019
October
September
June
May
April
March
February
January


2018
April
March
February
January


2017
December
November
October
September
August
July
June
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jul 17, 2017

Wow what an episode! We're chatting with Paul de Gregorio. He is the Director of Digital Engagement at Open - a full service creative agency in the UK that also builds messaging technology. Paul is a true believer in the power of messaging and he's also designed and executed amazing messaging campaigns for organizations.

I edit every podcast after recording it and when I re-heard Paul's description of the Break Through Breast Cancer campaign, it blew me away. It is a perfect campaign in the sense that all parties involved receive value and it works better on messaging than any other channel out there. It seems very simple, but it takes great strategy and planning to make it seem so simple.  http://opencreates.com/2012/10/you-know-right/

We also discuss One Love Manchester and the fundraising from the benefit concert for the attack in Manchester. http://opencreates.com/2017/06/one-love-manchester/

The big news which was just announced today... the Stand for Rights Facebook Live campaign was nominated for an Emmy. http://opencreates.com/2017/07/what-do-ru-pauls-drag-race-benedict-cumberbatch-open-have-in-common/ Here is the longer description on the Open blog. http://opencreates.com/2017/04/stand-for-rights-stand-for-freedom/

Finally, Paul writes a regular newsletter focused on activism and the use of messaging in activism. Signup at https://tinyletter.com/pauldegregorio and follow Paul on Twitter @pauldegregorio

0 Comments
Adding comments is not available at this time.