Wow what an episode! We're chatting with Paul de Gregorio. He is the Director of Digital Engagement at Open - a full service creative agency in the UK that also builds messaging technology. Paul is a true believer in the power of messaging and he's also designed and executed amazing messaging campaigns for organizations.
I edit every podcast after recording it and when I re-heard Paul's description of the Break Through Breast Cancer campaign, it blew me away. It is a perfect campaign in the sense that all parties involved receive value and it works better on messaging than any other channel out there. It seems very simple, but it takes great strategy and planning to make it seem so simple. http://opencreates.com/2012/10/you-know-right/
We also discuss One Love Manchester and the fundraising from the benefit concert for the attack in Manchester. http://opencreates.com/2017/06/one-love-manchester/
The big news which was just announced today... the Stand for Rights Facebook Live campaign was nominated for an Emmy. http://opencreates.com/2017/07/what-do-ru-pauls-drag-race-benedict-cumberbatch-open-have-in-common/ Here is the longer description on the Open blog. http://opencreates.com/2017/04/stand-for-rights-stand-for-freedom/
Finally, Paul writes a regular newsletter focused on activism and the use of messaging in activism. Signup at https://tinyletter.com/pauldegregorio and follow Paul on Twitter @pauldegregorio