The Chat Bubble

The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers. A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing. The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.
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The Chat Bubble





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Feb 15, 2020

Just two quick announcements on the podcast this week. 

Feb 8, 2020

Following last week's conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott Galloway) in this week's episode I pull apart different approaches for how messaging platforms might grow. 

Most episodes are focused on tactics, news or different campaigns, but this week I put on my analysts hat to talk about business strategy for some of the companies in the space. I hope you like it. 

Jan 24, 2020

Jed founded Mobile Commons, which was one of the earliest mobile messaging platforms. Mobile Commons brought thousands of messaging campaigns to hundreds of non-profits, government agencies and healthcare companies.

Mobile Commons was acquired by Upland Software in 2014 and Jed has continued to drive much of what's happening in the messaging space. Upland software has acquired several messaging platforms and is one of the largest messaging companies in the world. 

As Jed discusses in the episode, Upland software is currently focused on helping their customers take an omnichannel approach and understand the actionable insights in their messaging and digital data.

Jan 18, 2020

I found another excellent podcast about messaging. It's the Messenger Mastermind podcast and on the web. 

This week I chatted with Jeremy Horowitz, the founder and host of Messenger Mastermind. Half the conversation is on their podcast and then we finish the conversation on The Chat Bubble. 

Listen to find out how eCommerce companies are using Facebook Messenger and how Jeremy expects the upcoming changes to affect the space. 

Jan 11, 2020

The new Facebook Messenger pricing model, might hurt the channel and all of the developers that have built on Messenger. There is a different approach that might work better for everyone involved. 

Jan 4, 2020

Predictions and wished for messaging channels in 2020. 

The biggest takeaways are:

1. Messaging is a digital marketing channel

2. The one most important thing an organization can do is build their mobile opt-in list. 

3. There are special incentives behind RCS where if any vendor has success with the features, other incumbent vendors will be forced to release RCS offerings. So I think we will see significant adoption of RCS in messaging platforms and organizations. 

Dec 28, 2019

Let's review the year 2019 in the messaging space. The one word that summarizes what's going on is "uncertainty". The biggest messaging platforms, Facebook Messenger and SMS/RCS, are undergoing big changes and nobody knows what's going to happen. Peer to peer SMS, the previous trend in the space from 2016 - 2018, seems to be slowing down. 

The one thing that's been true from 2010 - 2019 and will continue for the foreseeable future is that building an opt-in SMS list is the best thing to focus on. 

Visit for more information on messaging channels and be sure to tell friends and coworkers about The Chat Bubble podcast.

Dec 20, 2019

Sangeeth Peruri joins the podcast to talk about OutreachCircle and the recent launch of P2P texting into the product. OutreachCircle is a tool that helps businesses or organizations like political campaigns or local unions communicate and drive collective action.

OutreachCircle is an existing business & product that added fairly sophisticated messaging functionality. It's exciting to messaging integrated into products, rather than simply standalone applications. This instance is more interesting because the messaging is more than just a simple reminder or 2FA.

Sangeeth talks about why they built P2P SMS, how it differs from the other options out there and where the functionality might head in the future. 

If you're a campaign, organization or small business looking to communicate and activate more people, check out OutreachCircle at 

Dec 14, 2019

Certain types of organizations are predisposed to be more successful with messaging. Let's list those industries and talk through why certain verticals are better than others with messaging as a marketing and communication channel.

Dec 7, 2019

Anyone that's worked on SMS marketing campaigns has seen incredible response rates and conversion rates. It's extremely common for the SMS list to convert at 3x, 5x or even 10x the rate of the email list. 

We've all wondered, why is there so much more attention and resources paid to email campaigns, when the SMS campaigns are doing so much better.

That's the question we pull apart in this episode of The Chat Bubble. After all this success, why isn't SMS the dominant & default digital marketing communications channel?

Dec 1, 2019

This podcast is a review of a case study published Chatfuel's website. A written review has been posted on

This is a great example of how Facebook Messenger can work with an existing sales and marketing process to make customers happier and make the whole process more efficient.

Nov 25, 2019

The “welcome message” is part of the Facebook ad, and the most critical piece taking users from the ad click to the Messenger conversation. In this episode we talk about best practices for the welcome message and how to build tests for welcome message options.

Nov 9, 2019

Sierra Club is well known for their environmental protection efforts. In the non-profit tech world they are also known for being an innovative and data driven organization. They were an early adopter of Facebook Messenger and over the past few years have built a robust and engaging Messenger campaign.

Andre Sternberg joins the show today to talk about how the organization launched on Messenger, how Sierra Club approaches that channel and their goals for Messenger campaigns.

This is my favorite episode of the year and anyone interested in messaging channels will find this success story interesting.

Nov 2, 2019 is a site that shares news, best practices and case studies about everything messaging. The idea is to build community around people running messaging campaigns and to provide information for those looking to launch messaging at their organization.

Please check it out and signup for the email newsletter (yes, I get the irony of that).

Oct 19, 2019

Facebook announced big changes with the Messenger platform. These changes greatly affect how organizations can use Messenger in the future. This has created a lot of uncertainty in the space and frankly a lot of worry. 

The good times are definitely over. Facebook Messenger is no longer a channel where you can build and activate a subscriber list. But this doesn't mean that FB Messenger is dead.

In this episode we talk through what's still possible with Facebook Messenger and the type of interactions that organizations should focus on in a post-broadcast world.

Sep 28, 2019

Facebook announced that only verified news Pages can send broadcasts. I personally don't know what it takes to become a verified news Page, but I imagine that less than 1% of Pages doing Messenger can be verified. So any Page that has built a subscriber list on Messenger will be losing the ability to freely connect with those subscribers in January 2020.

This is a big deal. There are organizations out there that have built lists of millions of subscribers and they are losing those subscribers because of this change.

As an alternative to broadcasts, Facebook is pushing Pages to use Sponsored Messages. Sponsored Messages are ads, sent as a message. It's easy to understand why Facebook is doing this, but the Sponsored Message product falls very short of what the messaging platforms offered. As far as I've seen segmentation, timing and personalization are completely lacking from Sponsored Messages. This idea is a round peg being sold to fit a square hole.

All of this is a major change in the (micro) messaging space. Like everyone should have expected, the real winner here is Facebook. The change is devastating for Pages that built subscriber lists, and even worse for the platforms that have been powering messaging campaigns on Messenger. If there is a bright spot, Messenger (and Facebook) could change the entire digital landscape in terms of how businesses think about converting mobile "visitors". IMHO that's been the place to start all along.

Jun 15, 2019

This episode talks through the big ideas around how messaging can reach it's full potential for organizations. Spoiler alert - we're not there yet. 

Jun 1, 2019

This is a more advanced episode that talks through the best practices for collecting user data in an SMS conversation.

May 26, 2019

I'd suggest that when it comes to messaging, non-profits have launched the most interesting and successful campaigns. In this episode we talk about why that might be the case. 

May 18, 2019

This episode details why messaging is such an exciting channel for non-profits (and businesses). The ideas behind this podcast are also posted at 

In June I'm presenting a virtual session focused with the Resource Alliance talking about non-profits using messaging channels for acquisition and fundraising. This podcast is the background on that session.

If you're interested in messaging, please register for the free conference and check out my session.

May 12, 2019

WhatsApp provides some new tools for non-profits and business to communicate on using their app. Here is an overview of the basics as to where an organization can start with WhatsApp.

Apr 28, 2019

Derek Johnson is prolific, talking about SMS, RCS and the messaging space on the Tatango Youtube Channel and LinkedIn. He chats with me today about changes to how the carriers plan to manage shared short codes and long codes.

Derek provides valuable information, echoing what the carriers are saying about shared short codes and providing insight on where he thinks the space is heading.

Apr 5, 2019

The framework that I like to use when an organization is thinking about their messaging strategy is "More People + More Action". When an organization ads messaging as a channel, it brings More People and drives More Action.

In this episode we talk through the "More People" benefit and how that works through messaging.

Mar 23, 2019

Kate Myers joins The Chat Bubble to help explain the differences between opt-in and peer to peer SMS messaging. 

The short answer is that if an organization wants to do automated messaging they're required to have users opt in. An organization can manually send messages to people without getting their opt-in first.

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